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Rebranding the #1 software for strength coaches and athletes.

Pain Points

Outdated Mockups

Customers were often confused when downloading our product because the actual product did not match what they saw online.

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Old Software Mockup

Weak CTA's

The old website bombarded new and returning users with pop-up screens to download an e-book, sign up for a trial, or set up a call with our sales team. 

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Previous Athlete Page

Ignored Brand Guidelines

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As the company grew out of infancy,

so did the way we did our branding.

We had developed a proper branding

structure that the website did not use.

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Previous Home Page

Photos matched the high level of expertise required by our customers and moved away from general fitness and Crossfit.

Photos matched the high level of expertise required by our customers and moved away from general fitness and Crossfit.

Up-to-date Mockups​

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Now leads could see exactly what they were signing up for from both the coach's and athlete's perspectives.

Implemented Clear CTA's

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Coaches and Athletes now know exactly where to go in order to sign up. The pop-ups were no longer disrupting their experience.

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Quality Control

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Consistent Branding

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Introducing

Photos matched the high level of expertise required by our customers and moved away from general fitness and Crossfit.

My Role

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  • Marketing Team Lead

  • UX and UI Assistant

  • Asset Gathering

  • Written Content

  • Personas

  • Graphic Design

  • Photography

  • Customer Voice

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Lead UX Designer: Matt Slaughter

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